Global Head of Product Marketing
Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.
With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.
A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.
Burnout is one of the top operational challenges in CPA firms. Research shows that staff overcapacity, inefficient workflows, and disjointed technology environments are directly fueling today’s workforce crisis. But what’s the solution? Buying software to...
Eva Mrazikova | 16/12/2025 | 6 min read
CPA firms are adopting more technology than ever, but there’s a problem. Without integration, these tools often create more chaos than clarity. For example, IRIS research shows over half of firms rely on three or...
Eva Mrazikova | 17/11/2025 | 5 min read
Operational inefficiency hides itself well, but its effects are felt in your firm's profits. There are symptoms you can spot, if you know what to look for. These include a constant lack of resources, a...
Eva Mrazikova | 20/10/2025 | 5 min read
Author: Eva Mrazikova .wp-block-column-is-layout-flow{ align-content: center; } .author-name{ margin-bottom: 6px; } Last week marked my first attendance at an AICPA event, and while I’ve worked in accounting for years, this conference opened my eyes in...
Eva Mrazikova | 20/06/2025 | 5 min read
Do you want your accountants to spend the lion’s share of their time performing routine tasks by hand? For most accounting firms, the answer is a strong “no.” It’s inefficient, expensive, and can even harm...
Eva Mrazikova | 11/04/2025 | 6 min read
Every year, thousands of certified accountants consider “going it alone” and starting their own accounting practice. Often, they see an opportunity to leave the safety of working for an established firm behind and strike out...
Eva Mrazikova | 07/04/2025 | 10 min read
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