The Senta Advisory guide: Here’s what you need to know

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By Eva Mrazikova

Global Head of Product Marketing

What is advisory and how do you go about it?

Ever since we launched the Senta Advisory feature, our clients have been talking to us about the need for more info about how they should get started offering (and selling!) advisory services.

So we’ve worked with accountant, industry notable and official ‘friend of Senta’ Della Hudson to create a guide to support accountants who want to know more.

Contents of the Senta Advisory guide:

  • What is advisory?
  • What do you need to do before you start?
  • Reactive business advice
  • Using Senta to start the advisory conversation
  • What to say and how to say it
  • Advanced advisory: changing the numbers
  • Selling advisory
  • Chargeable vs non-chargeable

Take a look here 

Della also gives you some insight into how to use the Senta Advisory feature.

This links Senta up with the relevant data in Quickbooks and Xero to allow you to proactively monitor your clients’ financial performance. You can find more info about how to use Senta Advisory in your practice on the support site.

As always, if you’re not sure about this or any aspect of Senta, please do get in touch. The Sentanauts love to talk.

Eva Mrazikova

Global Head of Product Marketing

Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.

With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.

A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.