S R Snodgrass signs order for IRIS Star Practice Management

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By Eva Mrazikova

Global Head of Product Marketing

Formed in 1946, S R Snodgrass P.C. has offices in Pittsburgh, Philadelphia and Washington D.C. The banking and non-profit specialist firm assists financial institutions ranging in asset size from de novo start-ups to multibillion-dollar banks and bank holding companies with diversified non-bank subsidiaries, including mortgage banking, finance, wealth management, and insurance companies. Assisting community banks for decades prompted a growth in their non-profit client base.

Work on the project will commence in May and the new system will go live in January 2022.

Eva Mrazikova

Global Head of Product Marketing

Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.

With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.

A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.