Doeren Mayhew places order for IRIS Star Practice Management

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By Eva Mrazikova

Global Head of Product Marketing

US Top 100 firm Doeren Mayhew have placed an order for IRIS Star Practice Management. The firm has offices in Troy, Michigan, Houston & Dallas, Texas, Miami, Florida and Charlotte, North Carolina plus overseas offices in London, UK and Zurich, Switzerland. The US offices will go live in Star in 2021 and the overseas offices are expected to follow on in a later phase.

Doeren Mayhew are a member of Moore North America (Moore NA), an association of accounting and consulting firms, and a member of Moore Global Network Limited (Moore Global). On a combined basis, MGNL member revenue exceeds $3 billion.

Eva Mrazikova

Global Head of Product Marketing

Eva Mrazikova is Global Head of Product Marketing at IRIS, where she leads go-to-market strategy, competitive positioning and product marketing across IRIS’ Accountancy and HCM portfolios in the UK and US.

With more than 20 years’ experience spanning product marketing leadership, commercial strategy and technology transformation, Eva brings a rare blend of strategic vision and hands-on execution to complex, multi-product businesses.

A recognised product marketing leader and qualified accountant, she has spent her career at the forefront of digital transformation, helping organisations navigate the shift from legacy platforms to cloud-based, AI-enabled solutions while driving measurable commercial outcomes through market-led strategy.